Barber Bobs
We’ve been managing Barber Bobs' TikTok since its launch, helping the account grow to an impressive 9,088 followers in just 3 months. Our journey with Barber Bobs began by capturing the atmosphere of the barber shop in Athlone, creating content that showcased both the skill of the barbers and the great experiences of their customers.
From there, we took to the streets of Dublin to start a heartwarming series, where we provided haircuts to homeless individuals, sharing their stories to a larger audience. The first video featured John, who had been homeless for 7 months after moving from Limerick to Dublin. He spoke about his struggles, including visits to soup kitchens and his desire to reconnect with his two children. This video resonated deeply with viewers, gaining 1,391,232 views and over 3 million viewers on all platforms combined with LADBible featuring it with over 14 million followers.
A week later, continuing the series by cutting Gary’s hair. Gary, who had been homeless on and off since the age of 13, opened up about his challenging life and his reluctance to stay in shelters. This video gained 108,510 views, further extending the reach of this impactful series.
Our most viral collaboration to date came with the story of Michael, a Glasgow native who had been homeless on and off for 7 years. In the first part of this three-part series, Michael shared his story of divorce and his previous life running a gardening business. The video received 497,383 views, drawing significant attention.
In part two, we help Michael find a job. After a heartfelt conversation over coffee, we posted a video where Robbie, owner of Barber Bobs, asked businesses to reach out if they could offer Michael work. This video went viral, gaining 789,779 views.
The final video in Michael’s series brought great news: Hyatt Centric part of Hodson Bay Group offered him a job as a kitchen porter, and Patrick Sheary Retail Store generously provided him with a complimentary suit for his interview. Barber Bobs gave him one last street-side haircut before he started his new role and we captured a short clip of Michael happily settled into his new job after a few weeks. This closing chapter of the series gained 546,600 views.
In total, the homeless hair-cutting series generated over 3,333,504 views, significantly boosting Barber Bobs' online presence and connecting them with a wider audience.